Field of membership, built in.
Targeting, ad copy and landing pages that speak to the people who can actually join, so budget doesn’t go to clicks you can’t convert.
Credit unions only
More members. More deposits. More loans.
We help credit unions grow through search, AI answers and paid ads, with a team that knows the difference between a click and a funded loan.
What we answer to
We measure ourselves on three things.
More members.
New members, including the ones who’ve never set foot in a branch.
More deposits.
Checking, savings and share certificates that make you their main financial home.
More loans.
Auto, mortgage, HELOC and card applications that actually get funded.
AI search
Your members are asking AI where to bank.
ChatGPT, Perplexity and Google’s AI answers now shape where people open accounts and apply for loans. If those answers recommend a megabank or a fintech, you lose the member before they ever reach your site.
We find out where you show up today, then fix it.
Why CU Engine
Built for how credit unions actually grow.
Full visibility, all the way to funded accounts.
We work alongside your team and your tracking vendor on setup and ongoing monitoring, so you can see which campaigns turn into funded loans and show your board what marketing actually delivered.
Compliance-aware from the first draft.
Rate disclosures, trigger terms and NCUA advertising requirements are part of how we write, not an afterthought for your compliance team to catch.
No black boxes.
You see what we’re doing, what it costs and what it returns, every month.
No training wheels.
We already know credit unions. We only need to learn what makes yours different. You’re never billed for us learning membership, compliance or budget cycles, so you get to traction months sooner.
The CU Engine Room
Original research, conversations and ideas on credit union growth.
Free, every month.
The Engine Room Report. Coming soon
Monthly data on how credit unions show up in search and AI answers. First up: credit unions vs megabanks, who do AI answers recommend?
The newsletter.
The credit union marketing news worth your time, once a week.
The podcast. Launching January
Bi-weekly conversations with credit union leaders and marketers.